I love marketing. I love being on newsletter lists for other marketers who give me great content and talk to me like I’m a human with a brain. But I really hate getting those shitty, spammy emails from half-assed marketers who think I give a shit.
THESE ARE (I SHIT YOU NOT) ACTUAL EMAIL SUBJECTS LINES I RECEIVED JUST TODAY:
“how little Jonny made BIG money on these here intronets” “I make thousands of dollars a month trading on the forex market in my boxer shorts. Do you?”
. . . Um . . . Seriously, guys? Only one of these I actually signed up to received (I am now unsubscribed btw). But come on. This is what they’re giving me? I don’t know these people from Adam. What makes them think they can talk to me this way and have me respond in a positive and relationship building way?
THEN I GET THIS TWEET:
“@danielroach We’d love to be followed And we’d like to hear what you think of our crowdsourcing music discovery platform!”
Okay, first off – if I wanted to follow you, I’d have done it by now. Second, I don’t care what you’d love. I don’t know you.
Third, I do nothing that is even remotely related to “crowdsourcing music discovery”, which pretty much proves to me that you’re a robot or spammer shotgunning your shitty offer to anyone and everyone. Now I’m definitely not going to follow you.
BILLY, DON’T BE A JEDI
If you think what I posted from my inbox today sounded like damn good copywriting, you need to go learn more about writing copy. It’s actually supposed to make you sound like less of a jackass, not more.
And that’s right, I made a Battlestar Galactica AND and Star Wars reference all in one post. And oh yeah, I’m proud of that.
Using the right language and expressions is crucial in online classified advertisements. This sort of ads is still regarded as an optimal way of getting your word out across the globe regarding your services and/or products. Using the correct and appropriate language and expressions will also generate more traffic to your website.
This way of advertising will not produce instant results but it is a very good low-cost advertising strategy. You can find quite a few online so-called “classified websites” that allow people and companies to inform about their services and/or products.
Then again, there’s absolutely no marketing strategy successful if there isn’t a solid, well thought-through strategy related to inbound content marketing. Inbound marketing focuses on how to get customers knocking at your door, and content marketing as such is helping you to get customers through that door. Click on this link to learn more about what Content Marketing entails in 2019 and how and why it works.